1 thought on “Color gem jewelry market face -to -face view”
Katie
Wu Yibin Chen Xiaoqing 1.2009 Summary of the Chinese Caibao Head Jewelry Market 2009, it is extremely unusual for the Chinese lottery jewelry market. The outbreak of the financial crisis worldwide has brought a huge impact on the development of the world economy. The major jewelry markets such as Europe, America, and Japan have severely shrinking. However, it was unexpected that the Chinese jewelry market was still producing and sales. As a new force, Caibao jewelry showed a vibrant. A rough statistics According to rough statistics, the sales of Chinese jewelry jewelry in China in 2009 were about 6 billion yuan, an increase of about 33%over 4.5 billion yuan in 2008. The share in China's entire jewelry market has also increased from 2.5%in 2008 to 3%. Compared with the national jewelry market, which has an overall growth of about 10%throughout the year, the increase in Caibao jewelry is really exciting. Figure 1-2-10 China Jewelry Market Caibao sales growth situation The Chinese lottery jewelry market was launched in the early 1990s. After more than 10 years of development, by 2005, the total market sales reached the market. 2.8 billion yuan. In this process, the regional differences in the national market are very obvious. However, from the data in 2009 and 2008, we can see that this regional differences are improving. Figure 1-2-11, Figure 1-2-12 clearly show the proportion of colorful jewelry sales in major regions across the country. In 2008, North China and East China accounted for as high as 56%, while only 13%of the southwest and northwest areas. By 2009, the situation changed significantly. North China East China accounts for 46%, a decrease of 10%. The proportion of southwestern and northwestern regions has reached 22%, especially in the northwest region. Figure 1-2-11 2008 The distribution of sales ratio of color treasures in various regions of the country Figure 1-2-12 2009 national lottery sales ratio distribution From the beginning, the traditional sales strong areas maintained a strong growth momentum in 2009. Those areas that started late are also catching up. As a result of its market development, it will definitely break the serious imbalance between the east and west of the national lottery market, thereby forming a new pattern of colorful markets that are more balanced in the east, west, and south. Figure 1-2-13 2009 China Regional Caibao sales growth chart 2.2009 New Special Point Featured 1 Generally improved. The survey shows that although the jewelry industry in the jewelry industry in the next five years and the next time, although the development of the Chinese lottery market has held good expectations, it has a more prudent view of the market rising. Figure 1-2-14 Merchants' views on the development of Caibao market in the future how this view has changed greatly in 2009. In 2009, he chose to increase the variety of colorful jewelry. At the Shenzhen Jewelery Show in March 2009, the overall number of exhibitors decreased by 30%, while the number of exhibitors of Caibao enterprises did not decrease by nearly 50%. Quickly improve. The jewelry industry has changed the previous prudence and attitude to actively participate in the Caibao market. This is an extremely favorable factor for the promotion and development of the market. The customer composition of Xianlu Jewelry Company showed that more than half of the new customers in 2009 did not operate Caibao's jewelry in 2008. At present, more than 30 jewelry brand companies with annual sales of more than 100 million yuan in the country have reached the color treasure jewelry of Xianlu Jewelry Company, of which 8 of them have a annual sales scale of more than 1 billion yuan. The feature two: change of the characteristics of Caibao consumer group. In 2009, the characteristics of Caibao consumer group have changed from some obvious changes compared to previous years. According to the survey report of Xianlu Jewelry Company's brand operation center, these changes are mainly reflected in the age level of consumers, consumer education levels, and degree of education. Consumption concepts and other aspects. (1) The age group of Caibao consumers is expanding. In 2009, women at the age of 40 to 50 are still the main consumers of Caibao, accounting for about 50%of the overall proportion; consumers in ages of 30 to 40 have increased significantly, which is nearly doubled from 2008, which is nearly doubled from 2008. It reached 30%of the total; in addition, a group of consumers of post -80s emerged, accounting for about 5%of the total. Data show that the consumer age structure, which was originally a single middle -aged woman, is changing, and the age group of Caibao consumers is expanding. (2) Caibao consumers have gradually increased their education. The most obvious feature in 2009 is that consumers with undergraduate and undergraduate degrees have a very strong growth, accounting for more than 40%of the total, including a certain percentage of master's and doctoral doctors, an increase of more than 100%compared with 2008. (3) Caibao consumer concepts to the pursuit of decorative and personalized transformation. Nearly 80%of consumers believe that buying Caibao is more decorated and personalized than Suban and diamond jewelry. The changes in the characteristics of Caibao consumer group are compatible with Caibao's consumption psychology. As a category of jewelery jewelry, the function is different from the general plain gold diamond. Caibao's rich natural color and strong plasticity have become a symbol of fashion. Consumers 'cognition of jewelry has changed from traditional value preservation and value -added concepts to the pursuit of decorative and personalized transformation. More colorful treasures' preferences from material to spiritual levels require Caibao to more reflect deep cultural functions, such as such as deep cultural functions, such as such as deep cultural functions. For example Consciousness trends, individual symbols, etc. The feature three: Caibao jewelry category gradually tends to diversify. The traditional Caibao jewelry product category is mainly amethyst, yellow crystal, and Topa stone. Three gem products account for nearly 70%of the sales volume of Caibao market. The share of other varieties accounts for only about 30 %. Therefore, many businesses operating Caibao jewelry use these three gems as troops that drive sales growth. However, this pattern has been completely broken in 2009, and this change clearly shows this change. Figure 1-2-15 In 2008 and 2009, various category color treasure jewelry market share compared to the figure of which the tourmaline was very impressive in 2009, with a growth rate of more than 150%, becoming In 2009, a big dark horse in the Chinese Caibao market contributed to the Chinese Caibao market under the financial turmoil. In addition, olives, emeralds, and grape stones have also seized 3.21%of the market share, with sales of about 190 million yuan. These gem categories may become the star role of the next round of development. As for the growth of the "other" categories, it can show that the entire lottery market is changing to diversified characteristics. After the traditional blue, yellow, and purple unification Jiangshan pattern was broken, the colorful jewelry market was finally formed. 3.2010 Domestic Caibao City Farm 3.1 Market share will have a breakthrough progress In the past 3 years, domestic lottery sales have maintained 10%to 20%of growth The range reached 33%in 2009. It is expected that the domestic lottery market will usher in a breakthrough progress in 2010, and the increase may reach 40%to 50%. This is mainly based on three reasons: first, due to the improvement of the overall economic situation, it gives the Caibao industry a healthier macro development environment; the other is that the concept of jewelry consumer consumption is changed from traditional value preservation and appreciation to the pursuit of fashion and personalization. Pushing colored jewelry to the forefront of fashion trends; third, with the deepening of Caibao's domestic promotion and well -known domestic brands in 2009, they will incorporate color jewelry into their important sales categories. Bao's general attention. These all give the Caibao market more sufficient confidence. 3.2 Caibao Consumption is developing at the mid -to -high -end 's history of colored jewelry hovering in the low -end market is gone. Especially in recent years, high -end color gems represented by emerald and tourmaline in the market in recent years Continuous sales have greatly improved the market position of Caibao Jewelry. Taking the statistics of Xianlu Company as an example, the retail price of the main best -selling products in Caibao Jewelry in 2006 was between 1,000 and 1,500 yuan. In 2008, it increased to between 2000 and 3,500 yuan, and in 2009 rose to between 5,000 and 8,000 yuan. We expect that the retail price of 8,000 to 18,000 yuan in 2010 will become the most popular products in the market. Taking tourmaline as an example, according to rough statistics, the price of the same quality of tourmaline rough has an increase of more than 50%, and in terms of market sales, it has a 150%increase in 2009 in 2009. With the continuous rise in the position of Caibao in the jewelry market, Caibao Consumption has become a foregone conclusion. 3.3 Caibao category further expands yellow crystals, amethyst, blueco stone, and puzzle colorful jewelry have developed a relatively stable and mature consumer market after several years of development. It is expected to be these three in 2010 Jiucaibao jewelry will continue to develop steadily; Tourmaline, as the biggest dark horse in the Caibao market in recent years, is on the rise. With the increase in the awareness and recognition of the Chinese people, it is expected that the tourmaline jewelry will appear in 2010 that a round will be more than a better round. Right growth; green gems such as emeralds, olives, green tourmaline, grape stones, etc. are becoming more and more popular in the market. It is expected that an upward trend will occur in 2010. 3.4 Design is more cultural connotation The colorful color has been fundamentally distinguished from monotonous diamonds and plain gold products with its colorful color. Its color is changeable, and the materials are also wide. The design is easy to innovate and the style is more plastic. Usually excellent design works have simple external forms and deep cultural connotations. When a product is given cultural connotation, it can have unique differences in the market with severe homogeneity. It can be said that the research and development of lottery jewelry is the development of Caibao culture in a sense. Take the well -known jewelry brands such as Cartier and Bulgari as an example. Its design is all penetrated with rich cultural elements. The original cold gemstone became a life elves. It is expected that in 2010, the cultural needs of color jewelry design will be a big test stone testing the design level of designers. 4. In recent years, domestic market lottery promotion activities 4.1 The 13th ICA Annual Meeting In May 2009, the 13th International Color Gem Association (ICA) Annual Meeting was held in Panyu District, China Nearly 800 color gem merchants and jewelry experts and practitioners from more than 40 countries and regions attended the meeting. The meeting set up a platform for the interaction and exchanges of the most concentrated Caibao industry for the mainland of China, and also strengthened the attention of the topic of Caibao in Mainland China. The successful holding of the meeting brought new impetus to the domestic lottery market, which is "eager to move". , although it is not easy to promote color gemstones in a wide -regional country like China, Yuan Jianrong, the current chairman of ICA, said: "In the future, we will formulate a in -depth investigation of the market and formulate a conduct in China to conduct in China Color gemstone promotion and promotion plan. "I believe that in the future, under the overall booster effect of ICA, the Chinese colorful market will usher in spring. 4.2 Jewelry Exhibition The domestic jewelry exhibition is an important platform for the promotion of Caibao market. In September 2003, Xianlu Jewelery was the first time at the Shenzhen Jewelry Show pushing the newly developed color treasure inlaid to the market to the market, and caused a strong response to the market. Jewelry exhibitions gathered a large number of jewelry companies and professionals at home and abroad. It is a platform for jewelry information, cultural exchanges, and large trade transactions. The exhibitors can convey the information of the lottery product information to the visitors through the diversified methods such as booth decoration, images, posters, albums, model jewelry shows, literary performances and appearances, and then bring the information to the audience to bring the information to various places. The first, later promotion of the exhibition, and media reports of the same period have also played a role in improving the popularity and influence of Caibao. The domestic jewelry exhibition with large domestic scale is: Shenzhen China International Gold Jewelry Exhibition in March, the Shanghai International Jewelry Exhibition in May, the Shenzhen International Jewelry Exhibition in September, and the Hong Kong jewelry in September Watch Exhibition and November China International Jewelry Show. In addition, Qingdao and Chengdu also have smaller jewelry exhibitions. According to incomplete statistics, in 2009, the domestic jewelry exhibition at the jewelry exhibition reached more than 500 times, and the number of exhibitors and Caibao went up their annual growth rate by nearly 60 %. 4.3 Caibao High -level Forum The China Jewelry and Jewelry Jewelry Industry Association and Shenzhen Gold Jewelry Jewelry Industry Association in 2005 and 2006 hosted two consecutive colored gem high -rise forums, all from Shenzhen Xianlu Jewelry Jewelry Jewelry Co., Ltd. hosted. Senior leaders, experts and scholars, and industry representatives from the domestic and overseas jewelry industry gathered in Shenzhen, standing at the height of the development of the domestic colorful treasure industry, and discuss how China Caibao Industry is in line with the international trend. The forum is a grand event for the Chinese jewelry industry, which has played a role in promoting the development of Caibao jewelry in the Chinese market. 2009 Mid -National Jewelry and Jade Shou Jie Jie 4.4 Caibao Base December 2008, the water shellfish jewelry treasure base was born in the jewelry industry circle of Luohu District, Shenzhen, and held the annual colorful treasure Procurement conference. Caibao base covers five major areas of raw material trading, product packaging, image planning, brand promotion, and media integration. It has played an important role in purchasing Caibao and merchant brand promotion. It has made important contributions to the promotion of color jewelry in China. 2009 China Jewelry and Jade Shouchie Jiu Jiu 4.5 Caibao Popular Trends Popular Trend Conference Since 2007, Shenzhen Gold Jewelry Jewelry Industry Association and Xianlu Jewelry Co., Ltd. Regularly hold a new product launch conference in Shenzhen, and release the trend of New Year Caibao. By 2009, it has been held three times in a row. The annual Caibao Popping Trend Conference has attracted leaders and guests from well -known jewelry brands across the country. It is a grand event in the domestic jewelry industry. 4.6 Retail terminal (1) ENZO Since its official entering the Chinese retail market in 2007, EN ZO has relying on the colorful color, unique design and exquisite craftsmanship in the short term Starting out, more than 100 self -operated stores have been opened in China. Caibao products account for more than 50%of the counter area, which has taken a big step towards large -scale development. (2) Dalian Caibao Fashion Culture Festival Dalian Caibao Fashion Culture Festival is a lottery culture event jointly organized by Dalian Shopping Mall and Xianlu Jewelry. It was successfully held in 2008 and 2009. It will be retained for a long time as the annual promotion activity of Dalian market. The Dalian Caibao Fashion Culture Program is not only to allow citizens to enjoy the visual aesthetics brought by Caibao close, but also let the citizens deeply understand the cultural charm of Caibao. Although the global economy has been greatly impacted by the financial crisis, the development of Caibao industry has not slowed down, but has shown a prosperous trend. The domestic lottery market, after 10 years of birth, is about to usher in the outbreak of dormant, and that bombing is not far away.
Wu Yibin Chen Xiaoqing
1.2009 Summary of the Chinese Caibao Head Jewelry Market
2009, it is extremely unusual for the Chinese lottery jewelry market. The outbreak of the financial crisis worldwide has brought a huge impact on the development of the world economy. The major jewelry markets such as Europe, America, and Japan have severely shrinking. However, it was unexpected that the Chinese jewelry market was still producing and sales. As a new force, Caibao jewelry showed a vibrant.
A rough statistics According to rough statistics, the sales of Chinese jewelry jewelry in China in 2009 were about 6 billion yuan, an increase of about 33%over 4.5 billion yuan in 2008. The share in China's entire jewelry market has also increased from 2.5%in 2008 to 3%. Compared with the national jewelry market, which has an overall growth of about 10%throughout the year, the increase in Caibao jewelry is really exciting.
Figure 1-2-10 China Jewelry Market Caibao sales growth situation
The Chinese lottery jewelry market was launched in the early 1990s. After more than 10 years of development, by 2005, the total market sales reached the market. 2.8 billion yuan. In this process, the regional differences in the national market are very obvious. However, from the data in 2009 and 2008, we can see that this regional differences are improving.
Figure 1-2-11, Figure 1-2-12 clearly show the proportion of colorful jewelry sales in major regions across the country. In 2008, North China and East China accounted for as high as 56%, while only 13%of the southwest and northwest areas. By 2009, the situation changed significantly. North China East China accounts for 46%, a decrease of 10%. The proportion of southwestern and northwestern regions has reached 22%, especially in the northwest region.
Figure 1-2-11 2008 The distribution of sales ratio of color treasures in various regions of the country
Figure 1-2-12 2009 national lottery sales ratio distribution
From the beginning, the traditional sales strong areas maintained a strong growth momentum in 2009. Those areas that started late are also catching up. As a result of its market development, it will definitely break the serious imbalance between the east and west of the national lottery market, thereby forming a new pattern of colorful markets that are more balanced in the east, west, and south.
Figure 1-2-13 2009 China Regional Caibao sales growth chart
2.2009 New Special Point
Featured 1 Generally improved.
The survey shows that although the jewelry industry in the jewelry industry in the next five years and the next time, although the development of the Chinese lottery market has held good expectations, it has a more prudent view of the market rising.
Figure 1-2-14 Merchants' views on the development of Caibao market in the future
how this view has changed greatly in 2009. In 2009, he chose to increase the variety of colorful jewelry. At the Shenzhen Jewelery Show in March 2009, the overall number of exhibitors decreased by 30%, while the number of exhibitors of Caibao enterprises did not decrease by nearly 50%. Quickly improve. The jewelry industry has changed the previous prudence and attitude to actively participate in the Caibao market. This is an extremely favorable factor for the promotion and development of the market. The customer composition of Xianlu Jewelry Company showed that more than half of the new customers in 2009 did not operate Caibao's jewelry in 2008. At present, more than 30 jewelry brand companies with annual sales of more than 100 million yuan in the country have reached the color treasure jewelry of Xianlu Jewelry Company, of which 8 of them have a annual sales scale of more than 1 billion yuan.
The feature two: change of the characteristics of Caibao consumer group.
In 2009, the characteristics of Caibao consumer group have changed from some obvious changes compared to previous years. According to the survey report of Xianlu Jewelry Company's brand operation center, these changes are mainly reflected in the age level of consumers, consumer education levels, and degree of education. Consumption concepts and other aspects.
(1) The age group of Caibao consumers is expanding. In 2009, women at the age of 40 to 50 are still the main consumers of Caibao, accounting for about 50%of the overall proportion; consumers in ages of 30 to 40 have increased significantly, which is nearly doubled from 2008, which is nearly doubled from 2008. It reached 30%of the total; in addition, a group of consumers of post -80s emerged, accounting for about 5%of the total. Data show that the consumer age structure, which was originally a single middle -aged woman, is changing, and the age group of Caibao consumers is expanding.
(2) Caibao consumers have gradually increased their education. The most obvious feature in 2009 is that consumers with undergraduate and undergraduate degrees have a very strong growth, accounting for more than 40%of the total, including a certain percentage of master's and doctoral doctors, an increase of more than 100%compared with 2008.
(3) Caibao consumer concepts to the pursuit of decorative and personalized transformation. Nearly 80%of consumers believe that buying Caibao is more decorated and personalized than Suban and diamond jewelry.
The changes in the characteristics of Caibao consumer group are compatible with Caibao's consumption psychology. As a category of jewelery jewelry, the function is different from the general plain gold diamond. Caibao's rich natural color and strong plasticity have become a symbol of fashion. Consumers 'cognition of jewelry has changed from traditional value preservation and value -added concepts to the pursuit of decorative and personalized transformation. More colorful treasures' preferences from material to spiritual levels require Caibao to more reflect deep cultural functions, such as such as deep cultural functions, such as such as deep cultural functions. For example Consciousness trends, individual symbols, etc.
The feature three: Caibao jewelry category gradually tends to diversify.
The traditional Caibao jewelry product category is mainly amethyst, yellow crystal, and Topa stone. Three gem products account for nearly 70%of the sales volume of Caibao market. The share of other varieties accounts for only about 30 %. Therefore, many businesses operating Caibao jewelry use these three gems as troops that drive sales growth. However, this pattern has been completely broken in 2009, and this change clearly shows this change.
Figure 1-2-15 In 2008 and 2009, various category color treasure jewelry market share compared to the figure
of which the tourmaline was very impressive in 2009, with a growth rate of more than 150%, becoming In 2009, a big dark horse in the Chinese Caibao market contributed to the Chinese Caibao market under the financial turmoil. In addition, olives, emeralds, and grape stones have also seized 3.21%of the market share, with sales of about 190 million yuan. These gem categories may become the star role of the next round of development. As for the growth of the "other" categories, it can show that the entire lottery market is changing to diversified characteristics. After the traditional blue, yellow, and purple unification Jiangshan pattern was broken, the colorful jewelry market was finally formed.
3.2010 Domestic Caibao City Farm
3.1 Market share will have a breakthrough progress
In the past 3 years, domestic lottery sales have maintained 10%to 20%of growth The range reached 33%in 2009. It is expected that the domestic lottery market will usher in a breakthrough progress in 2010, and the increase may reach 40%to 50%. This is mainly based on three reasons: first, due to the improvement of the overall economic situation, it gives the Caibao industry a healthier macro development environment; the other is that the concept of jewelry consumer consumption is changed from traditional value preservation and appreciation to the pursuit of fashion and personalization. Pushing colored jewelry to the forefront of fashion trends; third, with the deepening of Caibao's domestic promotion and well -known domestic brands in 2009, they will incorporate color jewelry into their important sales categories. Bao's general attention. These all give the Caibao market more sufficient confidence.
3.2 Caibao Consumption is developing at the mid -to -high -end
's history of colored jewelry hovering in the low -end market is gone. Especially in recent years, high -end color gems represented by emerald and tourmaline in the market in recent years Continuous sales have greatly improved the market position of Caibao Jewelry. Taking the statistics of Xianlu Company as an example, the retail price of the main best -selling products in Caibao Jewelry in 2006 was between 1,000 and 1,500 yuan. In 2008, it increased to between 2000 and 3,500 yuan, and in 2009 rose to between 5,000 and 8,000 yuan. We expect that the retail price of 8,000 to 18,000 yuan in 2010 will become the most popular products in the market. Taking tourmaline as an example, according to rough statistics, the price of the same quality of tourmaline rough has an increase of more than 50%, and in terms of market sales, it has a 150%increase in 2009 in 2009. With the continuous rise in the position of Caibao in the jewelry market, Caibao Consumption has become a foregone conclusion.
3.3 Caibao category further expands
yellow crystals, amethyst, blueco stone, and puzzle colorful jewelry have developed a relatively stable and mature consumer market after several years of development. It is expected to be these three in 2010 Jiucaibao jewelry will continue to develop steadily; Tourmaline, as the biggest dark horse in the Caibao market in recent years, is on the rise. With the increase in the awareness and recognition of the Chinese people, it is expected that the tourmaline jewelry will appear in 2010 that a round will be more than a better round. Right growth; green gems such as emeralds, olives, green tourmaline, grape stones, etc. are becoming more and more popular in the market. It is expected that an upward trend will occur in 2010.
3.4 Design is more cultural connotation
The colorful color has been fundamentally distinguished from monotonous diamonds and plain gold products with its colorful color. Its color is changeable, and the materials are also wide. The design is easy to innovate and the style is more plastic. Usually excellent design works have simple external forms and deep cultural connotations. When a product is given cultural connotation, it can have unique differences in the market with severe homogeneity. It can be said that the research and development of lottery jewelry is the development of Caibao culture in a sense. Take the well -known jewelry brands such as Cartier and Bulgari as an example. Its design is all penetrated with rich cultural elements. The original cold gemstone became a life elves. It is expected that in 2010, the cultural needs of color jewelry design will be a big test stone testing the design level of designers.
4. In recent years, domestic market lottery promotion activities
4.1 The 13th ICA Annual Meeting
In May 2009, the 13th International Color Gem Association (ICA) Annual Meeting was held in Panyu District, China Nearly 800 color gem merchants and jewelry experts and practitioners from more than 40 countries and regions attended the meeting. The meeting set up a platform for the interaction and exchanges of the most concentrated Caibao industry for the mainland of China, and also strengthened the attention of the topic of Caibao in Mainland China. The successful holding of the meeting brought new impetus to the domestic lottery market, which is "eager to move".
, although it is not easy to promote color gemstones in a wide -regional country like China, Yuan Jianrong, the current chairman of ICA, said: "In the future, we will formulate a in -depth investigation of the market and formulate a conduct in China to conduct in China Color gemstone promotion and promotion plan. "I believe that in the future, under the overall booster effect of ICA, the Chinese colorful market will usher in spring.
4.2 Jewelry Exhibition
The domestic jewelry exhibition is an important platform for the promotion of Caibao market. In September 2003, Xianlu Jewelery was the first time at the Shenzhen Jewelry Show pushing the newly developed color treasure inlaid to the market to the market, and caused a strong response to the market. Jewelry exhibitions gathered a large number of jewelry companies and professionals at home and abroad. It is a platform for jewelry information, cultural exchanges, and large trade transactions. The exhibitors can convey the information of the lottery product information to the visitors through the diversified methods such as booth decoration, images, posters, albums, model jewelry shows, literary performances and appearances, and then bring the information to the audience to bring the information to various places. The first, later promotion of the exhibition, and media reports of the same period have also played a role in improving the popularity and influence of Caibao.
The domestic jewelry exhibition with large domestic scale is: Shenzhen China International Gold Jewelry Exhibition in March, the Shanghai International Jewelry Exhibition in May, the Shenzhen International Jewelry Exhibition in September, and the Hong Kong jewelry in September Watch Exhibition and November China International Jewelry Show. In addition, Qingdao and Chengdu also have smaller jewelry exhibitions. According to incomplete statistics, in 2009, the domestic jewelry exhibition at the jewelry exhibition reached more than 500 times, and the number of exhibitors and Caibao went up their annual growth rate by nearly 60 %.
4.3 Caibao High -level Forum
The China Jewelry and Jewelry Jewelry Industry Association and Shenzhen Gold Jewelry Jewelry Industry Association in 2005 and 2006 hosted two consecutive colored gem high -rise forums, all from Shenzhen Xianlu Jewelry Jewelry Jewelry Co., Ltd. hosted. Senior leaders, experts and scholars, and industry representatives from the domestic and overseas jewelry industry gathered in Shenzhen, standing at the height of the development of the domestic colorful treasure industry, and discuss how China Caibao Industry is in line with the international trend. The forum is a grand event for the Chinese jewelry industry, which has played a role in promoting the development of Caibao jewelry in the Chinese market.
2009 Mid -National Jewelry and Jade Shou Jie Jie
4.4 Caibao Base
December 2008, the water shellfish jewelry treasure base was born in the jewelry industry circle of Luohu District, Shenzhen, and held the annual colorful treasure Procurement conference. Caibao base covers five major areas of raw material trading, product packaging, image planning, brand promotion, and media integration. It has played an important role in purchasing Caibao and merchant brand promotion. It has made important contributions to the promotion of color jewelry in China.
2009 China Jewelry and Jade Shouchie Jiu Jiu
4.5 Caibao Popular Trends Popular Trend Conference
Since 2007, Shenzhen Gold Jewelry Jewelry Industry Association and Xianlu Jewelry Co., Ltd. Regularly hold a new product launch conference in Shenzhen, and release the trend of New Year Caibao. By 2009, it has been held three times in a row. The annual Caibao Popping Trend Conference has attracted leaders and guests from well -known jewelry brands across the country. It is a grand event in the domestic jewelry industry.
4.6 Retail terminal
(1) ENZO
Since its official entering the Chinese retail market in 2007, EN ZO has relying on the colorful color, unique design and exquisite craftsmanship in the short term Starting out, more than 100 self -operated stores have been opened in China. Caibao products account for more than 50%of the counter area, which has taken a big step towards large -scale development.
(2) Dalian Caibao Fashion Culture Festival
Dalian Caibao Fashion Culture Festival is a lottery culture event jointly organized by Dalian Shopping Mall and Xianlu Jewelry. It was successfully held in 2008 and 2009. It will be retained for a long time as the annual promotion activity of Dalian market. The Dalian Caibao Fashion Culture Program is not only to allow citizens to enjoy the visual aesthetics brought by Caibao close, but also let the citizens deeply understand the cultural charm of Caibao.
Although the global economy has been greatly impacted by the financial crisis, the development of Caibao industry has not slowed down, but has shown a prosperous trend. The domestic lottery market, after 10 years of birth, is about to usher in the outbreak of dormant, and that bombing is not far away.