Research trends of jewelry marketing at home and abroad

The year 2008 is the year of China attracting worldwide attention. "Chinese style" is all the rage in the domestic jewelry industry, and "Chinese elements" have become the favorite of domestic jewelry designers. Now, "Chinese style" is also popular on the jewelry design stage abroad. The world's top jewelry brands have launched jewelry containing "Chinese elements" to express their blessing and respect to China. The world's top brands' frequent goodwill to China also indicates their determination to enter the Chinese market. Take Cartier as an example. Cartier began to enter China in the 1990s. At present, it has set up 16 boutiques in 12 major cities in China, including Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou; We have also set up special distribution counters in 25 large and medium-sized cities such as Dalian, Nanjing, Wuhan and Xi'an. And China's strong luxury consumption potential is the main reason that attracts these top brands to enter the Chinese market one after another. Domestic jewelry enterprises are facing a new round of competitive pressure from foreign jewelry brands
from January to April 2008, China produced a total of 84.039 tons of gold, an increase of 6.285 tons or 8.08% over the same period in 2007. Among them, China produced 23.395 tons of gold in April. According to the special plan for the development of China's gold industry during the "11th Five Year Plan" (2006-2010), China will produce 1300 tons of gold and add 3000-3500 tons of gold reserves. In the spring of 2008, precious metal jewelry became the center of the trend again. Platinum, K-gold and 24K gold jewelry beat other popular accessories and ranked proudly in the fashion consumption Manual of urban women in the first quarter
it can be predicted that China's jewelry industry will be in a situation of disputes in the future. First, China's jewelry consumption market has great potential. This is based not only on China's huge consumer population, but also on China's high annual GDP growth rate. In fact, the year-on-year growth of China's jewelry consumption has fully verified this point. As the market space for jewelry consumption is relatively large at present, on the one hand, it encourages enterprises in the industry to continuously expand their scale, especially in the marketing field to "dig channels and networks" to seize the market opportunity; On the other hand, it will attract many new entrants to participate in "gold digging". Some jewelers who have been exporting for a long time have begun to change their thinking and move to the mainland market. Second, the situation of jewelry consumption at different levels is gradually taking shape. Different consumers have different needs, and this demand is more and more personalized. Therefore, different kinds of jewelry can find their own market space. According to the survey, the situation that gold, platinum and diamonds have dominated the world for many years is being broken. Consumers have a wider choice of different materials of jewelry and are more picky about the choice of styles. The ability to continuously develop new products has become a symbol of the core competitiveness of enterprises, and also an important factor in the shuffle of the industry. Mainland China has become the second largest jewelry manufacturing base in the world, and will leap to the largest manufacturing base in 5 to 10 years, and will become the largest jewelry consumption market in the world in 10 to 15 years. It is estimated that by 2010, 60-70 jewelry enterprises in China's jewelry industry will become famous brand product enterprises in China. The annual sales of jewelry will exceed 200 billion yuan and the export will exceed 7 billion US dollars. It is expected to become one of the global jewelry processing and consumption centers and one of the global jewelry trade centers. By 2020, the total annual sales of China's jewelry industry is expected to reach 300 billion yuan, and exports will exceed 12 billion US dollars. By then, China will become one of the most competitive jewelry manufacturing and trading centers in the world and the largest jewelry consumption market in the world
the research and consultation report was led by our company. On the basis of a lot of careful market research, it mainly relied on the data of the National Bureau of statistics, the Ministry of Commerce, the General Administration of customs, the China Gold Association, the China jewelry and jade industry association, the national business Information Center, the Shanghai gold exchange, the world gold association, the International Platinum Association, the Hong Kong Trade Development Council, the China business intelligence network Based on the basic information of relevant national and overseas newspapers and magazines, as well as a large number of data published and provided by relevant statistical units and industry associations in various provinces and cities and the first-hand information obtained through field investigation, the development status, demand status, marketing status, consumption changes, strategic choices of jewelry enterprises and development trends of the jewelry market in China are analyzed and predicted in detail, The development of domestic jewelry sub industry and key markets, the operation and management of famous brand enterprises at home and abroad, the reform process, and the opportunities and challenges brought by the impact of international jewelry brands on China's jewelry industry were discussed in depth. This report is one of the important decision-making bases for enterprises or units engaged in the supply of raw materials, production, processing and market operation of jewelry and the enterprises, units and individuals planning to invest in the jewelry industry to accurately understand the current development trends of the jewelry market at home and abroad, grasp the consumption status and trends of the jewelry industry, and formulate market strategies. It has important reference value
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