Seeking a work experience on jewelry sales (internship report)

Through the professional study in the first academic year, I have a preliminary understanding of gems and jades, and understand their types and characteristics, but they can not meet the requirements of my major, thus stimulating our thirst for professional knowledge. Our primary school internship organized by the school moistens our thirst for knowledge like spring rain. During this internship, through the visit and investigation of Beijing jewelry distribution and wholesale market, jewelry processing laboratory, geological museum, pawnshop and jewelry related industries, we also learned about the market situation and development trend of the jewelry industry, and initially taught us the naked eye identification method of raw materials, processing technology and finished products of precious jade. So as to further stimulate our enthusiasm to learn professional knowledge and basic skills
the main schedule of our market research internship in jewelry wholesale and retail is as follows:
time main schedule
on August 18, we visited Beijing international jewelry wholesale city and the Asian Games Village antique market
on August 19, we visited Panjiayuan secondhand market and Beijing Antique City
on August 20, we visited Wangfujing Gongmei building and Hengxin diamond palace
visited the geological museum on August 23
on August 25, we visited Wuhuan jewelry wholesale city
on August 26, I visited Hongqiao Pearl market
on August 27, I visited the Dazhong Temple Aijia collection market
after visiting and studying the above important jewelry distribution centers in Beijing, we have a better understanding of the market and development of jewelry products, as well as the characteristics, identification methods, market and price of common gems and jades, so that we can see clearly the employment direction and development prospects of our major. From August 15 to August 28, in the laboratory of Beihang Institute of materials engineering, we learned the basic methods of polishing and polishing the primary interface of jewelry, which improved our hands-on ability and training of professional skills. We made the gemstone interface ourselves for the first time, and experienced the professional real battle from zero distance. Although we work hard in a small laboratory, we cherish this practical opportunity! Looking at the beautiful interface homework we handed in ourselves, we were very happy! It has greatly mobilized our enthusiasm for the profession
Chapter 1 visit and experience
on August 18, we came to Beijing International Jewelry Wholesale City, which is our first place to visit and practice. There are wholesale and retail here, which is the most important place for middle and low-grade consumers. The teacher also said that they also recommended her friends to come here to buy wedding things. There are countless crystals, Jadeites, agates... We have seen many kinds of crystals here, and we know crystals. We learned a lot about crystal through visiting and studying. Crystal is an economical and beautiful gem. The boss here said that Amethyst can develop intelligence, stabilize emotions, improve intuition, help thinking, concentrate thoughts, increase memory, improve interpersonal relations, and give people courage and strength. It represents noble and faithful love, and is often used as a love stone for lovers. Amethyst also represents the "Guardian stone of love" in western countries. It can endow lovers and couples with deep love, chastity, honesty and courage. There are many kinds of crystals, which represent different meanings. I know crystal is a big family! However, we still have many shortcomings in identifying crystals. We simply know that we should grade crystals according to their transparency and color depth through the introduction of teachers. The darker the color, the better the transparency, and the higher the value of the crystal. Our knowledge is not enough
here, through the introduction of teachers and bosses, we learned about jadeite. Jadeite is the most precious jade, almost all of which is composed of jadeite. It is a fibrous, dense and massive sodium aluminosilicate mineral aggregate dominated by jadeite. The color of jadeite varies greatly due to various impurities. Among them, the variety of emerald green has the highest value. Emerald green is like rain washed holly, which is dripping, crystal clear, hard but not brittle. Jadeite is often used as decorations, ring faces, rings, bracelets, earrings, carved pieces, buttons and necklaces. Jadeite is the most precious jade material in the jade Kingdom, with the reputation of "crown of jade" and "king of jade". The ancients believed that wearing it could avoid evil spirits and could be worn as an amulet. The international gemstone industry defines jadeite as the "may birthday stone", which symbolizes happiness, luck and long-term development.
as the saying goes, "jade nourishes people, and people can nourish jade." jadeite is a good decoration that can also set off people's noble temperament. However, jadeite is also classified by grade. Class a refers to natural jadeite goods without any artificial chemical treatment. The composition, structure, color and transparency of jadeite remain natural, and the shape is changed only by mechanical processing. Product B: refers to the low-grade jadeite, which is rinsed with strong acid treatment to remove impurities and mottles, leaving green and purple. It is then consolidated with epoxy resin. The color and jade quality are natural (real), but the structure has been damaged. After a long time, its color and quality will deteriorate. C goods: refers to jadeite and its finished products after artificial addition of foreign dyes or drugs. The quality of jadeite is real and the color is artificially added. Goods a can "support people", but goods B and C may be harmful to people, especially goods C
we also know some identification methods of jadeite: mainly from the color and texture. The color is grandmother green, and the distribution and shape of green is belt green. The texture is based on glass ground (referring to jadeite with delicate structure and transparent to translucent shape). The more "water head" (referring to the transparency of jadeite), the better. The less "water head" is. To buy jadeite jewelry, you must first identify the authenticity of the raw materials. If it is confirmed to be genuine, you must carefully select from the color, texture, stone flower, emerald nature, grain crack, dirty black and cut type, so as to buy satisfactory jadeite jewelry. Jadeite is hard and tough, but the texture of agate is like crystal, delicate and free of impurities, and the luster is glassy, transparent or translucent. And most of them are layered, and each layer overlaps with each other. They are corrugated, concentric, mottled, layered and other patterns, and some are pure white. The colors are red, white, yellow, blue, black, purple, green, gray, brown, etc. The processed jadeite products are relatively thin. Avoid bumping when wearing them to prevent damage
we also know agate. The texture of agate is like crystal, delicate and free of impurities, glossy glassy, transparent or translucent. And most of them are layered, and each layer overlaps with each other. They are corrugated, concentric, mottled, layered and other patterns, and some are pure white. Its colors are red, white, yellow, blue, black, purple, green, gray, brown and so on. However, red agate is the main color. Because there are few natural red agates and the color layer is not deep, most of the red agates are burnt red agates. Agate is a large variety of jade carvings. It is used in a large amount. It is mainly red and cleverly lined with other colors and textures, which makes the characteristics of agate prominent. Other colors are also used as the main colors, and the effect is also very significant. With their extraordinary skills, highly skilled jade carving masters can turn ordinary agate into a precious art treasure
we don't know much about agate, nor are we very clear about its identification method. There is a saying in jewelry stores - -- agate is always poor without red. This shows how important the red of agate is
we also saw a lot of precious stones. We had a full day and learned a lot of knowledge. This is just our first stop
on August 19, we went to Panjiayuan second-hand market, which is famous all over the country. It is a holiday market for folk second-hand goods and handicrafts, and "the most complete collection market in China". There are more than 3000 stalls and nearly 10000 employees, mainly dealing in various folk second-hand goods, sundries, handicrafts and antiques At present, Panjiayuan market has become a hot spot of holiday tourism, receiving 40000 to 50000 Chinese and foreign tourists a day, and becoming one of the important places for Chinese and foreign tourists to visit Beijing. A lot of jewelry and jade, many of which are low-grade BC goods. So we try to come here to "Taobao"
in the next few days, we continued to visit and practice. We went to Gongmei building in Wangfujing, Hengxin diamond palace and Wuhuan jewelry wholesale city at Xinjiekou. Our experience was the same. We stayed at an initial stage and our knowledge was deepened
on August 23, we went to the geological museum, where we learned about a lot of precious stones. The knowledge we learned in our freshman year can finally be used a little, diamond, crystal, zircon, turquoise and so on. Through understanding these things, we can better understand them. We have seen natural diamonds. The biggest characteristic of diamonds is that they are high in hardness, but they are also relatively brittle. We should pay attention not to hit them violently during use. It is generally believed that diamonds are crystal clear, but in fact, most diamonds contain tiny inclusions. They are the result of the variation of the surrounding environment and the invasion of other crystals during the development and crystallization of diamonds. Although most diamonds contain inclusions, these inclusions will not affect the beauty of the diamond itself. Of course, the less and smaller the content, the lower the impact on the penetration of light in the diamond, and the more beautiful the diamond will shine
when our knowledge is used, we have confidence. We can consolidate the knowledge we have learned through learning
on August 26, we came to Hongqiao Pearl market, which is an internationally renowned pearl market. We have learned about pearls here: pearls, glittering and shining, are universally recognized treasures and beautiful and precious symbols. At all times and in all countries, there are many myths and legends about pearls. Some people say that pearls are the tears of goddesses. Pearls will bring beauty and happiness to mankind; It is also said that whenever the sea rises to the moon, the clam will float to the surface of the water and open the scallop fan to the sky, so that the pearls inside can absorb the moonlight and nourish life. Pearl is a precious variety with a long history in jewelry, and the crowns of emperors of all dynasties are embedded with a large number of pearls. Among the modern jewelry, pearl is one of the most popular jewelry. In the jewelry customs of the world, it is known as the "stone of health and longevity" and the birthstone in June, symbolizing health, wealth and longevity. At the same time, the Pearl was crowned as the "jewel Queen". Pearls are used as jewelry, especially necklaces, which are very beautiful. When worn, they add elegance and verve. They are gorgeous but not charming, and they are gorgeous but not vulgar. They have the unique charm of purity, nobility and tenderness
we also know about the maintenance of pearls. Pearl necklaces are expensive high-grade decorations that can be preserved for a long time and handed down from generation to generation. However, pearls are different from metal ornaments or other gemstones, because the main component of pearls is calcium, so they cannot meet acids and alkalis. After wearing the Pearl Necklace each time, wipe it gently with a soft cloth. If you sweat a lot in summer, rinse with warm water, but do not use overheated water or detergent. Since the hardness of pearls is 3.5-4.5, and the surface is soft, friction should be avoided. The hardness of pearls is related to the cultivation age of pearls. Some pearls are delicate, especially those cultured in seawater with nuclei, which are easy to peel off. Pay attention to maintenance. Pearls are the only gemstones in jewelry that do not need to be processed and are the only ones that can cure diseases, improve beauty and be naturally beautiful
our last day was at the collectibles market, where we met nephrite. Nephrite is divided into white jade, sapphire, Jasper, ink jade, topaz and polychrome jade according to varieties
we ended our visit and internship in major jewelry markets! We have learned a lot of knowledge, which will be of great help to our future studies
Chapter 2
investigation and practice
through our visit and investigation and practice in the Beijing jewelry market, we have a preliminary understanding of the characteristics, wholesale, retail, consumer group characteristics, types, prices and styles of precious stones in the Beijing jewelry market
Beijing is the capital of China and the political, economic and cultural center. It is a big market. Beijing's jewelry market is also very influential in China. There are Panjiayuan market, Beijing international jewelry wholesale market, Hongqiao Pearl Market and other famous jewelry wholesale markets in China and even the world. The jewelry market here is a distribution center, which accumulates the national jewelry in one place and then distributes it to various places through the market, mainly in the form of wholesale, but retail is also the main form of consumption. In some places of Beijing jewelry market, the consumption level is relatively high. From diamond rings with soaring sales to increasingly hot Jadeites, from pawnbrokers with an increasing number of jewelry pawns to overcrowded jewelry appraisal sites, Chinese people have never been so enthusiastic about buying and selling jewelry that was once considered a distant luxury
according to the latest release of the chamber of Commerce of gold, silver and jewelry industry, in 2005, the domestic sales reached 140 billion yuan, the export earned foreign exchange was 5.5 billion US dollars, and the number of employees was 200000. In recent years, China's consumption of platinum, gold, jade, diamonds and other jewelry has maintained an annual growth momentum of 15%. At present, private enterprises in the gold, silver and jewelry industry account for more than 95%, and have become the main body of the industry
with regard to the rapid development of China's jewelry industry, Ivan Cavalieri, President of the international jewelry alliance, said that in the past, the international jewelry industry only focused on the United States market. When the US economy has problems, it is no longer a barometer of the profits and losses of the jewelry industry. And China is becoming a jewelry super consumer country that attracts the attention of the international jewelry industry. Cavalieri predicted that around 2050, the high-end jewelry market will achieve more than three times growth. Based on the current development rate of China's economy and China's population, China will undoubtedly become the largest jewelry consumer. Cavalieri also pointed out that at present, China's domestic jewelry market lacks an ISO standard diamond evaluation system, which also includes standards for gems and pearls. The lack of standards and sincerity is the main reason why domestic consumers hesitate to buy jewelry
the sales of Beijing's jewelry market is a small miniature of the world's big market. Beijing's jewelry status in the country is very important. Jewelry wholesale and retail are the main forms of Beijing jewelry market. In terms of volume, wholesale is the main form of sales, and I estimate that the volume of wholesale accounts for about 70% of the total. In some big markets such as Panjiayuan secondhand market and Hongqiao Pearl market. In terms of sales form, retail is the main form, and there are retail forms in all major jewelry markets. In some places, it is mainly retail, such as the jewelry market and shopping points near Wangfujing
the diversity of consumer groups is a characteristic of Beijing jewelry market. Some markets are suitable for higher level consumers, while others are suitable for lower level consumers. Compared with the national consumers, Beijing's consumption is relatively high
the shortage of jewelry professionals is increasingly prominent. It is understood that there are more than 300 jewelry distribution enterprises in Shanghai alone, and there are also many jewelry and diamond processing, testing and appraisal institutions. The demand for professionals is considerable. According to incomplete statistics, there are more than 50 pawn enterprises and more than 70 auction houses in Shanghai, and professionals in jewelry inspection and evaluation are also needed in the process of auction and pawning; Customs, public security and other institutions also need experts in this field. Li Wei, executive director of the Shanghai Gemstone Association and director of the Shanghai International Training Center of the State Administration of quality and technology supervision, predicted that there would be a shortage of at least 10000 jewelry appraisal and evaluation talents in Shanghai alone
Fashion is an eternal topic, and jewelry as the spokesperson of fashion is beyond reproach. The jewelry industry in 2006 will continue the innovative and changing style of 2005, and pay more attention to the luxury of jewelry on this basis. Colored gemstones, Jadeites and amber will also become the new favorites of the jewelry industry in 2006 with their attractive colors, changeable shapes and profound cultural deposits
timeless classic of diamonds
some people say that the attractive and restrained luxury of platinum jewelry is endowed by its inherent characteristics of purity, rarity and eternity. Only the perfect combination of platinum and diamonds can show its noble temperament. At the jewelry counter, you will find that people will choose platinum jewelry as their first choice
the jewelry in 2006 will continue the classic platinum diamond set style. The matching of the main diamond and the auxiliary diamond will further highlight the elegant charm of the diamond and the beauty of the shape. With its unique and innovative personality, square diamonds have increasingly become a symbol of modern women's independence and personality and a new fashion highlight. Hollowing out and sandblasting processes will become the main products in 2006. Diamond rings no longer only represent love, but also become the "toys" of fashion people. Such consumers do not simply pursue the size and quality of diamonds. In contrast, they pay more attention to choosing some beautiful and dazzling styles. A simple summary is that the price is not expensive but it looks like diamonds are not small. A few random letters or simple and smooth lines and a simple and concise overall structure are the main melody of this style. Its appearance is streamlined or geometric, and its visual sense is simple and bright, implicit and introverted. A single diamond hangs on a delicate chain, glittering and shining, becoming the focus of attention. The unique and classic design just shows the awe inspiring light of diamonds
Caibao's dazzling new star
2006 will bid farewell to the "white age" and usher in a colorful and colorful Caibao era. Colorful gemstones have become popular, and the combination of colored gemstones and diamonds has become the mainstream of international jewelry design. The reporter saw at the new product release conference of Jinjiufu in 2006 that the new rings, earrings, pendants, bracelets, brooches, etc. of this season will all use crystal clear gemstones and match them with diamonds, striving to make each one have its own unique charm
for large-scale crystal stones such as fruit and vegetable series, emotion series and geometric figure series, double lattice and single lattice cutting are adopted to fully radiate the luster. Various kinds of crystal stones, blue topaz, symbolize love; Purple crystal, a symbol of wisdom and wealth; Yellow crystal symbolizes sincere and persistent love; With all kinds of shapes, exaggerated or delicate, set off by yellow and white K-gold, beautiful jewelry was born. In terms of fashion trends, Jingshi will be the most dazzling new star in the jewelry stage with its advantages of being more suitable for matching different clothes, hair styles and skin colors

Here you are. Cut it yourself. Jewelry sales is an art. Salespeople play a vital role in the whole sales process
Jewelry sales is an art, and salespeople play a vital role in the whole sales process. After a jewelry company made a lot of advertising in the media, the manager said to the salesperson, "my task is to invite customers, and I'll leave the rest to you." That is to say, for jewelry products, the role of advertising is mainly to attract more customers, but whether customers can buy satisfactory jewelry depends on the work of the salesperson. 1. Prepare for the arrival of customers in a good state of mind. Compared with other commodities, there are fewer people selling jewelry, and jewelry salesmen often wait in a very boring way. If it is a professional shop, it should give the salesperson a good environment and atmosphere, such as playing some light music and some professional magazines. When customers do not enter the store, they do not need to stand upright for a long time. When customers enter or are about to enter the store, they should immediately stand up politely and greet them with a smile. They can also give certain greetings, such as "hello"! "Welcome". If it is a comprehensive store, the salesperson should be ready to receive customers at all times. When a customer walks in the jewelry Technology Department, he should take measures as far as possible to attract customers' attention to your counter, such as taking a magnifying glass to observe diamonds, taking out a commodity to try on, and so on. This may make customers interested in your counter, which is actually a small advertisement. 2. Receive customers in good time. When customers come to your counter, you should look at them with a smile or greet them. However, you should not approach them too early. You should try your best to create a relaxed shopping environment for customers. When a customer stays at a certain counter and pays attention to looking at a certain ornament, you should approach the customer gently. It is recommended not to stand in front of the customer. The good position is the front and side of the customer. This not only reduces the pressure that may be caused when facing the customer, but also facilitates the customer to talk. Because speaking on the side of the face saves much more effort than speaking on the face of the customer, and also respects the customer. In addition, the salesperson can also persuade customers to try them on, which requires that customers be given a message that it is difficult to choose suitable jewelry without wearing it, and at the same time, customers should dispel their concern that they may be white eyed if they do not buy it after trying it on, so that they can let you take out jewelry without any concern.